Marketing Planning – Bücher, LPs, CDs und mehr

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Traute Kaufmann
Strategiewerkzeuge aus der Praxis

Dieses Praxisbuch richtet sich an Führungskräfte, Mitarbeitende, Studierende und Forschende, die sich mit strategischen Fragestellungen auseinandersetzen und ihre Methodenkompetenz wirksam steigern wollen…

lieferbar ab 4.1.2025.

Buch

EUR 44,99*

Brand Planning

Strategische Planung gehört heute zum festen Bestandteil jeder Kampagnenentwicklung. Das Handlungsfeld hat sich über die Jahre stark ausdifferenziert. Es gibt eine Fülle von Planungsansätzen, Tools und fü…

sofort lieferbar

Buch

EUR 59,99*

Wilde Kreaturen

Der unglaubliche Spaß beginnt, als der skrupellose Medien-Mogul Rod McCain den Marwood-Zoo in England aufkauft. Mit dem Ziel den reizenden kleinen Zoo in eine gewinnbringende Attraktion zu verwandeln, sch…

lieferbar innerhalb 1-2 Wochen

DVD

EUR 14,99*

Jaywant Singh, Paurav Shukla
Brand Management

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 53,04*

Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 53,04*

Lola Bakare
Responsible Marketing

Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.

lieferbar ab 31.12.2024.

Buch

EUR 142,08*

Michael Dargie
Brandjitsu(tm)

Your brand is the most important part of your business -- it's a living thing. Learn to find, shape, and share your brand story with the world. Consider this: every individual and business tells a story …

Erscheint bald

Buch

Precision Retailing

Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 51,15*

Timothy Galpin
The Strategist's Handbook

The Strategist's Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Di…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 117,46*

Frank Rose
The Sea We Swim in

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executi…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 22,44*

Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you sh…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 36,39*

Rose Jia
Growth Marketing Strategy

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

lieferbar ab 31.12.2024.

Buch

EUR 52,42*

Jono Bacon
People Powered

Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create a highly engaged, loyal customer bas…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 23,42*

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald

Buch

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald

Buch

John Goodman
Strategic Customer Service

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M…

lieferbar ab 17.12.2024.

Buch

EUR 22,34*

Leila Fataar
Culture-Led Brands

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.

Erscheint bald

Buch

Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a sma…

lieferbar ab 18.3.2025.

Buch

EUR 30,40*

Barry Barnes,
Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Every…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 19,43*

Claudia Koreck

Auf die Freiheit

Auf ihrem zehnten Studioalbum feiert Claudia Koreck den Spaß an der musikalischen Vielseitigkeit: »Auf die Freiheit« zeigt die bayerische Singer-Songwriterin so experimentierfreudig wie noch nie! Wahre…

lieferbar innerhalb 1-2 Wochen

EUR 17,99*

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